YouBetMe is a social betting application. The mobile app encourages users to upload video challenges and to engage in friendly competition. We sought to develop a simple-to-use template that could immediately find a home amongst other social media platforms.
The initial mockups involved reskinning an existing app with brand colors and fonts. The colors were highly saturated, the font was heavy and the result was busy and limiting. Our goal was to create an experience that focused and highlighted user generated content and allowed for simple and intuitive social interaction. Our solution was to design minimal and subdued UI and to employ familiar UX flows to avoid an unnecessary learning curve.