World Tomato Society is a massive network of tomato lovers from around the world. It is both a point of connection and a resource for novices and farmers alike. World Tomato Society approached Noise13 because they wanted to expand to article and video content creation. We focused on delivering an engaging editorial experience that would distinguish World Tomato Society from other food-centric blogs.
Our first order of business was to modernize the brand. We designed a logo inspired by iconic publishing houses and museums - a nod to the new, curatorial direction. The brand typeface, Poppins, evokes the utility and strength of a classic typeface, like Futura, while remaining soft and playful.